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SMART BUSINESS PLAN
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- SMART BUSINESS PLAN
- EXECUTIVE SUMMARY.
- OVERVIEW OF YOUR BUSINESS.
- MARKET ANALYSIS.
- description of your product or service.
- smart financial plan and projections.
- SMART MARKETING AND SALES PLAN.
SMART MARKETING PLAN
BUSINESS SUMMARY:
A SUMMARY OF YOUR BUSINESS AND ITS MISSION STATEMENT.
BUSINESS INITIATIVES:
A LIST OF YOUR BUSINESS AND MARKETING GOALS.
CUSTOMER ANALYSIS:
A DESCRIPTION OF THE INDUSTRY YOU PLAN TO SELL TO AND YOUR BUYER PERSONA (AGE, LOCATION, TITLE, PAIN POINTS, ETC.).
COMPETITOR ANALYSIS:
A LIST OF YOUR COMPETITORS' STRENGTHS AND WEAKNESSES, AS WELL AS ANY GAPS THAT YOU MAY BE ABLE TO FILL (PRICE, POSITIONING, MARKET SHARE, ETC.).
SWOT ANALYSIS:
A LIST OF YOUR COMPANY’S STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
ONE OF THE MOST ESSENTIAL PARTS
of running a successful business is a proper marketing plan. Even if your offerings are top-notch and you’ve set yourself up for success in the previous steps, your business won’t take off unless you let the market know about it. A marketing plan will outline how you plan to get the word out about your new business.